Acquisition by Regal Confections Inc.

Since its acquisition in November 2016, Euro-Excellence is a division of Regal Confections Inc., the largest distributor of confectioneries in Canada. Regal Confections Inc. has been in operations for more than 50 years and is the Canadian custodian and representative of international prestigious brands in the world of confectionery. Regal’s strenght lies in the diversity, innovation and quality of its products range as well as the superiority of its brands. The company has over 250 employees. We invite you to visit our website at or find us on Facebook.

Nationwide Presence

Euro-Excellence has sales offices in Laval, Toronto, Calgary and Fredericton and relies on a Canada-wide sales force serving a network of more than 6,500 retail outlets on a monthly basis, including supermarkets, pharmacies, independent grocery stores and convenience stores.

Turnkey marketing solutions to increase your sales

Euro-Excellence has permanent display fixtures across Canada, exclusively dedicated to its partner brands. This approach has allowed us to extend the distribution of many European brands in supermarkets & independent channels across the country. Acting as category captain for the Premium Chocolate category at many retailers across Canada, Euro-Excellence offers in-store merchandising and shelf optimization services. Based on this success, Euro-Excellence has extended this approach to other imported fine food categories.

In addition, the company annually attends B2B trade shows to increase brand awareness among Canadian consumers and to continuously increase its sales.

Flexible logistics and excellent customer service

For over 30 years, the strong distribution network of Euro-Excellence has fostered loyalty among its manufacturing partners. Indeed, the company provides retailers with unequalled service quality through its flexible pickup and delivery capability. Euro-Excellence can sell by case or pallet and deliver direct to warehouse or at each sales point (DSD) to minimize client storage requirements.

Support of an internal Quality Assurance department

Euro-Excellence is one of the few importers to have an internal Quality Assurance department, which works jointly with the Canadian Food Inspection Agency to ensure compliance of the imported products to the Canadian regulations.