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Chupa Chups

In the ’50s, candies were simple small sugar balls that children used to eat with their fingers. In 1958, the Catalan Enric Bernat decided to create candies that would not be so sloppy; ‘’a kind of candy attached on the top of a small stick’’.

Inspired by the Spanish verb chupar which means ‘’to suck’’, Enric Bernat decided to name his new lollipops ‘’Chups’’. A song was created to market them as it went like ‘’Chupa, chupa, chupa a Chups’’. Chanting along, kids were begging their parents for ‘’Chupa Chups’’, so Enric Bernat decided to rename his lollipop CHUPA CHUPS.

As Chupa Chups became an international brand, Enric Bernat developed a new logo to be recognized all around the world. This project was handed to the great artist Salvador Dali who had the idea to incorporate the logo in a daisy, which remains as recognizable and popular as ever by the general public.